from uk.tv.yahoo.com
Millions decide fate of BT couple
Viewers have decided what happens next to couple Adam and Jane from the popular long-running BT advert series.
The phone company received an amazing 1.6 million votes online after asking viewers to choose whether the BT couple should announce that they are expecting a baby in the next instalment of the ad.
Marketing director for BT retail Matthew Dearden told The Guardian: "The strand of ads we are doing at the moment are all about human interaction and human relationships [facilitated by BT products] and we thought about building the connection by getting people involved in the story of the campaign itself."
He added: "It is the longest running 'plot' campaign in the UK today, at least as far as we can tell. It is a real asset for us."Read more at uk.tv.yahoo.com
Thursday, August 19, 2010
Viewers decide what BT's Adam and Jane Did Next
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