Viewers decide what BT's Adam and Jane Did Next

from uk.tv.yahoo.com

Millions decide fate of BT couple

Viewers have decided what happens next to couple Adam and Jane from the popular long-running BT advert series. The phone company received an amazing 1.6 million votes online after asking viewers to choose whether the BT couple should announce that they are expecting a baby in the next instalment of the ad.

Marketing director for BT retail Matthew Dearden told The Guardian: "The strand of ads we are doing at the moment are all about human interaction and human relationships [facilitated by BT products] and we thought about building the connection by getting people involved in the story of the campaign itself." He added: "It is the longest running 'plot' campaign in the UK today, at least as far as we can tell. It is a real asset for us."Read more at uk.tv.yahoo.com