Saturday, December 25, 2010

TwitterMums > SocialMums

"It’s going to work out for TwitterMoms, but the story does point out the potential danger of hitching your wagon to someone else’s star."

Two years ago, Megan Calhoun launched a website devoted to connecting mom bloggers through Twitter. Thousands of moms signed up and with that came the brand names, eager to catch the ear of this influential segment of the online population.
A week ago, Megan Calhoun posted a message saying that Twitter had written to ask her to change the name of the site due to trademark violation. Their motivation is understandable. The name, TwitterMoms, does make you think that it’s related to Twitter but it is interesting that it took them two years to make the claim.
Read more at www.marketingpilgrim.com

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